LEADING WITH PURPOSE
TriNutra is led by experienced innovators and industry experts dedicated to advancing evidence-based ingredients through scientific rigor, strategic vision, and global collaboration. The leadership team brings decades of experience across research, formulation, operations, and commercialization, guiding the development of high-quality, science-driven solutions for health and wellness markets worldwide.
Morris Zelkha
Partner & CEO
Mr. Zelkha is TriNutra’s founder and CEO. He was the founder and President of the LycoRed Group that, over the past two decades, has been leading the global "From Farm to the Pharmacy" concept. He holds a degree in Chemical Engineering and possesses over 35 years of experience in industrial operation, business development and R&D project management in the nutraceutical, chemical and fertilizer Industries.
Dr. Liki von Oppen-Bezalel
Chief Scientific Officer & Business Development Director
Dr. von Oppen-Bezalel is leading the company’s scientific vision and global business strategy. With over 20 years of expertise spanning business development, marketing, sales, and R&D in the cosmetics and nutraceutical markets, Dr. von Oppen-Bezalel is recognized for her ability to drive innovation and market growth.
She holds a PhD in microbiology and biotechnology with advanced research completed at the National Center for Toxicological Research, US FDA. An author of numerous scientific articles, she is actively involved in shaping the future of environmental biology, nutraceutical, and cosmetic sciences. She is also a sought-after global lecturer, and holds multiple patents as a co-inventor in natural active ingredients.
As a trailblazer in nutricosmetics, she pioneers solutions that promote beauty from within, seamlessly integrating scientific research, academic excellence, and strategic business leadership. Dr. von Oppen-Bezalel’s visionary and multifaceted leadership continues to empower TriNutra’s mission of delivering clinically validated, innovative ingredients that shape the future of health, wellness, and beauty worldwide.
Elzaphan Hotam
Director of sales & marketing USA
Throughout my career, I’ve been involved with technological innovation, entrepreneurship, and commercialization on a global level. I was fortunate to experience and impact different companies’ sizes and cultures, from fast-growing start-ups (pre and post-IPO) to large corporations. My experience spans multiple industries, including Specialty Chemicals, Pharma-Biotech, Sustainable packaging, and Food and Health ingredients. All of which demanded vision, performance, and accountability along with effective and constructive communication both internal and external.
Most notably, I’ve held leading positions involving global and local business development, marketing, and sales of innovative B2B health ingredients and technologies for food and supplements. My responsibilities include (among others) leading and coordinating multiple disciplines such as senior management, R&D, operations, and supply chain to set and achieve strategic goals such as:
- Launching novel (B2B) branded ingredients
- Achieving market penetration and leadership position in the relevant segments, including the largest market share and consistent, multi-year double-digit growth.